Service & After-sales
Technogym
Technogym is a global leader in fitness and wellness equipment and digital solutions.
With millions of active users and a proprietary digital ecosystem, the company aimed to leverage data to personalize experiences and drive marketing efficiency.
The Challenge
Technogym needed a solution to:
- Integrate data from its app, CRM, ERP, and ad campaigns in a single environment.
- Activate high-value audiences across ad platforms (retargeting, lookalike, behavioral).
- Measure campaign performance based on actual value generated, not just clicks
The Solution
With the Statwolf CDP, Technogym was able to:
- Build audiences based on real usage data from the Technogym App.
- Automatically sync and update customer lists on Meta, Google, TikTok, and LinkedIn Ads.
- Design advanced segments by combining ERP data (installations, licenses, maintenance) with CRM and digital interactions.
- Analyze campaign performance by €-spent and €-earned, thanks to a unified taxonomy across CRM, website, and advertising systems.
The Results
~6x
ROI
+300%
Monthly activation rate
~25x
Time to activation
~3M
Communications sent in 6 months (email, SMS, calls, print mail), using centralized exclusion logic across both B2C and B2B audiences